Sheryl Bradbury
Head of Merchandising & Product Ideation
Sheryl Bradbury has dedicated more than 40 years to breeding, training, and exhibiting purebred dogs worldwide. She began her breeding program with Great Danes and English Mastiffs and today, Sheryl actively breeds, trains, and exhibits Grand Basset Griffon Vendéens, Lancashire Heelers, and Portuguese Podengo Medios. Her lifelong commitment to responsible breeding, product innovation, and breeder education continues to make her a trusted resource and mentor for breeders across the country. As Head of Merchandising & Product Ideation, Sheryl has developed extensive expertise in canine and feline reproduction, neonatal care, and breeder education. She leverages science, product management education and hands-on breeding experience to develop innovative products that support successful reproduction and promote the health and well-being of breeding dogs, cats, puppies, and kittens. Her work focuses on identifying breeders' needs and creating practical solutions that improve outcomes throughout the breeding and neonatal lifecycle. A respected leader within the purebred dog community, Sheryl has served in leadership roles with numerous breed organizations. She is currently President of the Nebraska Kennel Club and serves as a Director of the United States Lancashire Heeler Club.
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